You know how to get your first client..
You’ve got a way to acquire more…
Your next step will be to onboard the clients.
This is where organization and process plays a critical role.
Because without it you’ll waste time and potentially money..
This is how I do it…
Create a simple step by step 'to do list' for collecting customer information.
This might be getting access to everything you need..
Google My Business..
Ask the right questions to learn everything you can..
Who are their competitors?
What keywords do they want to rank for?
What are their goals?
What work has been done in the past?
There are a couple of other key factors you need to consider at this point.
1. Who is your target customer
2. What is the process after I onboard them
Let’s first clarify your target customer...
I’ve decided to focus on Electricians and help them with Local SEO.
I’m only going to approach electricians that are currently not ranking in the Google maps top 3.
You may have decided you want to do local SEO for HVAC companies and just focus on that.
Put some real thought into the NICHE you want to work in.
The key will be to get very specific about who your target market is.
Why is this important?
Regardless of what niche and specialty service you are offering..
The more you help businesses in that niche…
The more SPECIFIC your services become a benefit to them.
This means you can easily continue to acquire new clients due to the proven results you’ve had in their niche.