The Pay It Forward Method: An Ingenious Strategy For Landing Digital Marketing Clients
A quick note before you begin reading this article..
Recently a fellow entrepreneur friend of mine decided to make a complete 360 change in direction with his online business.
He was seeking my help and I decided to point him to this very article.
Not even 2 minutes later he sent me an email back “Can you just explain to me the process without all the fluff?”
I replied and told him that if he can’t spare 15-20 minutes to read my content, then in all honesty this isn’t the business model for him.
Look, I get it…
We all want the “easy” path and we want it now.
I firmly believe in something called The Strategy Of Preeminence.
The strategy of preeminence presumes the attitude — that you look at everybody out there that you want to do business with — and that you make it a point of deciding you’re not going to wait for money to change hands before you start contributing, guiding, counseling, advising, and protecting them.
To be blunt for a second..
I’m going to share with you some awesome content on this site and if you dig it I’ll invite you to join my email list and keep learning from me.
This content really acts as a “filter” for my subscribers.
If you align with what I’m sharing here you’re going to enjoy my upcoming content.
And hey.. if not, thanks for stopping by!
I realize for some of you, your preference may be to watch and learn vs. reading an article.
So for those who prefer to watch video training on this strategy I’ve put together a short 13 minute training video which breaks down the entire process shared in this same article here:
If you prefer to see the “step by step” details keep reading…
I wrote this content based on 6+ years of my own personal experience working with business owners and selling digital marketing services.
I want to quickly add that the same principles shared in this article can be applied to selling any digital service.
Facebook Ads, Google Adwords, Web Design, SEO, Facebook Bots…
Whatever you decide to focus on and sell to business owners, this strategy will work for all of the above and more.
I’ll be sharing examples of how I use it to sell SEO (Search Engine Optimization) services to business owners.
Right now you might be thinking “wait.. I have no idea how to do this stuff?!”
I want to re-assure you..
If you read through this series you will already be 1 step ahead of most businesses you will ever work with.
I’m going to get you feeling CONFIDENT in starting your own business (even if you’ve never done this before)
If you want to change your life and start living a life with the freedom to do..
What you want..
When you want..
Keep reading and I’ll help turn that into a reality for you..
Here is a quick step by step of what you are about to learn:
1. You will learn how to find businesses that need your help with online marketing & SEO (Search Engine Optimization)
2. Following my ‘Pay It Forward Method’ I will show you how to stand out against the competition.
3. Master following up with businesses so you can maximize your potential to close clients.
4. Create proposals for recurring services you can charge businesses $500-2000/month+
5. Learn how to close sales like a boss and build your confidence
6. Onboard those new clients with ease and build scalable systems for every new client
7. White-label & Outsource as much of the work as possible so you can focus on acquiring new clients and making money
Want to know the exact instructions to implement this strategy?
So let’s get into the details.
This is for 3 kinds of people
1. For people who want to quit their job and start their own business
2. You’ve been an online marketer for a while and simply are not having success with your current path
3. You are somewhat experienced with this industry already but perhaps you are having a hard time scaling.
So now that we have that clarified…
Are you ready to dive in?
Here we go…
This is for those that want to start a real business.
You will be helping businesses and companies grow with digital marketing & SEO (Search Engine Optimization).
Businesses love this..
Because they get the bulk of the phone calls and the job opportunities.
Did you know that this is literally a billion dollar industry?
Yeah, it’s that big of an opportunity…
There are endless numbers of businesses that need help generating more leads and sales through the internet.
The best part?
You can charge a lot of money for these services.
People are more than willing to pay you top dollar for them.
Most services can be priced between $500-2000 or more per month.
Pretty cool, huh?
What would having even 10 of these clients do for you?
Could you quit your current 9-5 job?
Would you be able to pay off debt?
Buy a bigger home?
Have more free time to travel and do the things you love?
Let me explain:
You will first need to develop a strategy for acquiring clients that you can charge for these services.
I typically like to go after local businesses…
You will need to learn how master sales and how to close those clients on a monthly recurring service such as SEO.
Being a good salesmen is a very valuable skill and will undoubtedly be the most valuable of them all.
Next you will need to learn how to actually fulfill the work and develop a system for onboarding & reporting.
This way you can automate delivery and scale with ease.
Finally you will want to focus on outsourcing as much of the work as possible.
This will allow you to spend the bulk of your time back on #1 and #2, acquiring those clients and closing them.
Make sense so far?